What brand of air cushion BB cream is good? Popular topics and real reviews across the Internet
In the past 10 days, among the hot topics on major social platforms and e-commerce websites, beauty products, especially air cushion BB cream, have been highly discussed. Consumer demand for lightweight, breathable, concealing and long-lasting makeup continues to grow. At the same time, ingredient safety and cost-effectiveness have also become the focus. The following is an analysis and recommendation based on the popularity of the entire network.
1. Top 5 most popular air cushion BB cream brands on the Internet

| Ranking | brand | Popular models | Core advantages | reference price | 
|---|---|---|---|---|
| 1 | YSL Saint Laurent | Hengyan flawless air cushion | High coverage + 16 hours of makeup wear | ¥550 | 
| 2 | CLIO | Small golden cover air cushion | Korean hydrating skin+SPF50+ | ¥198 | 
| 3 | LANCOME Lancome | Jing pure air cushion | Skin nourishing ingredients + rose essence | ¥650 | 
| 4 | PERFECT DIARY perfect diary | Pearl air cushion | Affordable and highly moisturizing | ¥129 | 
| 5 | ARMANI Armani | red air cushion | Light and silky feel | ¥630 | 
2. Analysis of the three major dimensions that consumers are most concerned about
According to the statistics of hot discussion words on Xiaohongshu, Weibo and other platforms, user evaluations mainly focus on the following aspects:
| Dimensions | Follow proportion | Represent brand performance | 
|---|---|---|
| Long lasting effect | 42% | YSL, Estee Lauder DW air cushion | 
| Makeup feels natural | 35% | Lancôme, NARS | 
| Cost-effectiveness | 23% | Keleo, Aekyung AGE 20's | 
3. New trends in 2023: Upgrading of technological components
Recently launched new air cushions generally add innovative technologies:
1.Intelligent color grading technology(such as HERA Black Gold Cushion) can automatically adjust the color tone according to the skin's PH value
2.Antioxidant ingredients(For example, Sulwhasoo’s magnolia air cushion contains ginseng essence)
3.Magnetic powder(such as CPB Diamond Air Cushion) to achieve a more even skin-fitting effect
4. Purchasing Suggestions: Match according to skin type
| Skin type | Recommended brands | Reason | 
|---|---|---|
| Oily/combination skin | YSL, Estee Lauder | Oil control and long-lasting makeup | 
| dry skin | Lancôme, Bobbi Brown | Contains moisturizing essential oil | 
| Sensitive skin | La Roche-Posay, Winona | No added alcohol | 
5. Comparison of word-of-mouth among real users
Nearly 10,000 evaluation data from Tmall/JD.com were collected, and the key conclusions are:
•The highest overall rating: Lancôme Pure Pure (4.9/5)
•Highest repurchase rate: CLIO small gold cover (32% of users repurchase)
•Concealer Champion: NARS square box air cushion (approved by 78% of users)
Summary:When choosing a cushion BB cream, you need to consider your budget, skin type, and makeup effect needs. We recommend YSL/Lancome for high-end products, Colleo/Perfect Diary for affordable products, and new technology products from HERA and CPB are worth paying attention to. It is recommended to go to the counter to test the color first to avoid color deviation.
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