How much does a bouquet of flowers cost? ——Looking at flower consumption trends from hot topics
In the past 10 days, discussions on flower consumption have remained high across the Internet, with price fluctuations in scenes such as holiday gift giving and daily decoration becoming the focus. This article combines hot search data to analyze the current price trends and consumption suggestions in the flower market for you.
1. Top 5 hot flower topics on the Internet

| Ranking | Topic keywords | Search volume (10,000) | Main platform |
|---|---|---|---|
| 1 | Mother's Day flowers increase in price | 328.5 | Weibo/Douyin |
| 2 | Recommended affordable bouquets | 215.7 | little red book |
| 3 | Everlasting flowers cost-effective | 187.2 | Taobao |
| 4 | Flower wholesale channels | 156.8 | Pinduoduo |
| 5 | Prices of niche flower materials | 98.4 | Zhihu |
2. Price comparison of common bouquets
| Bouquet Type | Retail price (yuan) | Wholesale price (yuan) | Holiday premium rate |
|---|---|---|---|
| 11 roses | 88-168 | 35-60 | 120%-200% |
| carnation bouquet | 58-128 | 25-45 | 80%-150% |
| sunflower mix | 98-198 | 50-90 | 60%-100% |
| Gypsophila gift box | 128-258 | 70-120 | 40%-80% |
3. Key factors affecting price
1.seasonal fluctuations: During Mother’s Day, the wholesale price of roses rises to 2.8 yuan/branch (1.2 yuan on weekdays)
2.Logistics cost: Cold chain transportation adds 8-15 yuan to the cost of each bouquet of flowers.
3.Packaging differences: Simple packaging (20-30 yuan) vs. hardcover gift box (50-100 yuan)
4.City classification: The average price of bouquets in first-tier cities is 35%-45% higher than that in third- and fourth-tier cities.
4. Consumer Behavior Research Data
| Consumption scene | Budget range (yuan) | Proportion | Popular choices |
|---|---|---|---|
| Holiday gift giving | 150-300 | 62% | rose/carnation |
| home decoration | 50-100 | 28% | Daisy/Lisianthus |
| wedding flowers | 300-800 | 7% | Peony/Hydrangea |
| Business use | 200-500 | 3% | Orchid/calla lily |
5. Saving money on flower shopping strategies
1.Purchase at off-peak hours: Order 3 days in advance during holidays to save 20%-30%
2.Combo order: The average price reduction for a group of 3 people is 15%-25%
3.alternative: Replacing roses with gerbera can reduce costs by 40%
4.online channels: The price of flowers purchased in community groups is 35%-50% lower than in physical stores.
Summary:The current price range of a bouquet of ordinary flowers is mainly between 50 and 300 yuan. Consumers can obtain higher cost performance by paying attention to the flowering period, choosing local flowers, and booking in advance. Data shows that more and more young people are beginning to accept "self-pleasant consumption", and the proportion of daily purchases of small bouquets under 50 yuan has increased by 17% year-on-year.
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