Why did God B leave Douyu? Reveal the reasons behind and industry trends
Recently, the hottest topic in the game live broadcast circle is the head anchor"B God" (BurNing)Announced his departure from the Douyu platform. This incident triggered widespread discussion. Combining the hot data of the entire network in the past 10 days, we have sorted out the relevant background and industry trends, and used structured data to analyze the reasons behind it for you.
1. Event background and timeline
| date | event | heat index |
|---|---|---|
| 2023-11-05 | The title of B God's live broadcast room hints that "Farewell is about to happen" | 85,200 |
| 2023-11-08 | Douyu official did not respond to contract renewal rumors | 112,500 |
| 2023-11-10 | God B posted on Weibo confirming his departure from Douyu | 398,700 |
| 2023-11-12 | Huya, Bilibili and other platforms were exposed to poaching employees at high prices | 256,400 |
2. Three major reasons that are hotly discussed on the Internet
1.Platform competition intensifies
According to live broadcast industry monitoring data, competition among platforms for top anchors will intensify in the third quarter of 2023:
| platform | Number of newly signed anchors | Attrition rate of TOP50 anchors |
|---|---|---|
| betta fish | 32 | 18% |
| Tiger teeth | 41 | 12% |
| Station B | 27 | twenty two% |
2.personal development needs
God B revealed in his farewell live broadcast that he hopes to try"More diverse content creation". Changes in his account data in the past six months:
| Content type | Play volume increase | Proportion of business cooperation |
|---|---|---|
| Game live broadcast | +5.2% | 68% |
| short video | +47% | 32% |
| Match commentary | +22% | 55% |
3.Platform policy adjustments
Douyu was recently exposed"Reducing costs and increasing efficiency"According to the strategy, the signing fees of leading anchors are generally reduced by 15-25%. Other platform actions during the same period:
| platform | policy direction | Changes in head anchor budget |
|---|---|---|
| betta fish | Shrink entertainment area | -20% |
| Tiger teeth | Focus on supporting e-sports | +12% |
| quick worker | Extended mid-waist coverage | +8% |
3. Industry Impact Analysis
1.fan migration effect
Historical data shows that top anchors changing platforms usually lead to:
| cycle | Original platform traffic loss | New platform traffic growth |
|---|---|---|
| first week | -35%~-50% | +120%~+200% |
| first month | -15%~-25% | +60%~+80% |
2.business revaluation
Reactions from B God’s main cooperative brands:
| Brand side | Cooperation status | Make a public statement |
|---|---|---|
| A gaming chair | continue cooperation | "Respect personal choice" |
| B peripheral | Waiting and watching | "Assess platform fit" |
| C drinks | Add new endorsement | "Optimistic about cross-platform development" |
4. Forecast of future trends
1. Multi-platform operation may become a new choice for top anchors. Related cases in the past 30 days:
| Anchor | original platform | Add new platform |
|---|---|---|
| God B | betta fish | Not officially announced |
| XX | Tiger teeth | Tik Tok |
| YY | quick worker | Video number |
2. Content Creators"Decentralization"The trend is obvious, and the average term of platform exclusive agreements has shortened from 3 years in 2018 to 1.5 years now.
At present, God B has not announced his new destination, but the industry generally predicts his possible choice.Huya or Bilibili. This incident once again highlights that the live broadcast industry has entered a period of deep adjustment, and the relationship between content creators and platforms is being reconstructed. We will continue to pay attention to the progress of the incident.
(Note: The statistical period of the data in this article is from November 1 to 10, 2023, and the popularity index is calculated based on the discussion volume of mainstream social platforms across the entire network)
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