Sports brand Adidas: Analysis of hot topics and trends across the Internet in the past 10 days
In the past 10 days, the sports brand Adidas has once again become the focus of heated discussions across the Internet. From new product launches to celebrity collaborations, from sustainable development to market performance, Adidas has demonstrated strong brand influence. This article will sort out the hot topics and hot content of Adidas in the past 10 days for you, and present it in structured data.
1. Adidas new product release and celebrity cooperation
Adidas' recent launch of new products and celebrity collaborations have attracted widespread attention. The following are the main developments in the past 10 days:
| date | event | heat index |
|---|---|---|
| 2023-11-01 | adidas teams up with Beyoncé to launch new IVY PARK collection | 9.2/10 |
| 2023-11-03 | Adidas releases preview of 2024 spring running shoes | 8.5/10 |
| 2023-11-05 | Football star Messi endorses Adidas' new ad, sparking heated debate | 9.0/10 |
| 2023-11-08 | Adidas launches new Stan Smith made of environmentally friendly materials | 8.7/10 |
2. Adidas market performance and financial data
The recent market performance of Adidas has also attracted much attention. The following are the key financial data disclosed in the past 10 days:
| index | numerical value | Year-on-year change |
|---|---|---|
| Third quarter revenue | 6.47 billion euros | +6.1% |
| Sales in Greater China | 780 million euros | +12.3% |
| Growth of e-commerce channels | Accounting for 28% | +15% |
| global market share | 17.5% | +0.8% |
3. Adidas’ sustainable development progress
Adidas's sustainability efforts also sparked discussion. Major developments in the past 10 days include:
| project | Target | Completeness |
|---|---|---|
| Use of recycled materials | Reach 60% in 2025 | Currently 45% |
| carbon neutrality plan | Become carbon neutral by 2030 | going well |
| employee diversity | 40% of women in management | Currently 36% |
4. Social media popularity analysis
By analyzing social media data, we found that Adidas performs well on the following platforms:
| platform | Number of mentions (10,000) | Proportion of positive reviews |
|---|---|---|
| 28.5 | 82% | |
| Tik Tok | 35.2 | 78% |
| 42.1 | 85% | |
| 18.3 | 73% |
5. Adidas products that consumers are most concerned about
In the past 10 days, the following Adidas products have received the highest attention:
| Product name | category | attention index |
|---|---|---|
| Ultraboost Light | running shoes | 9.5/10 |
| Adilette 22 | slippers | 8.9/10 |
| Forum Low | basketball shoes | 8.7/10 |
| Terrex Free Hiker 2 | outdoor shoes | 8.4/10 |
Conclusion
It can be seen from the above data analysis that Adidas has maintained strong brand popularity in the past 10 days. New product launches, celebrity collaborations, sustainability commitments, market performance and other factors jointly drive brand attention. Sales growth in Greater China in particular and positive reviews on social media demonstrate adidas' continued success in this important market.
In the future, Adidas needs to continue to work hard in product innovation, sustainable development and digital marketing to cope with increasingly fierce market competition. Judging from the current data, Adidas has laid a good foundation for 2024, and the brand's development momentum is exciting.
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