What brand do the post-90s generation like? Trend analysis of popular brands across the Internet
As the post-90s generation gradually becomes the main force in the consumer market, their brand preferences have also become the focus of merchants and researchers. This article combines the hot topics and hot content on the Internet in the past 10 days, analyzes the favorite brand trends of the post-90s generation, and displays their consumption preferences through structured data.
1. Favorite clothing brands of post-90s generation
The post-90s generation pays attention to both fashion sense and cost-effectiveness when choosing clothing brands. The following is the recent ranking of popular clothing brands:
| Ranking | brand name | Reasons for popularity | Typical consumer portrait |
|---|---|---|---|
| 1 | Uniqlo | High cost performance, basic and versatile | Newcomers in the workplace aged 25-30 |
| 2 | Li Ning | National trend design, cultural identity | sports enthusiast |
| 3 | ZARA | Fast fashion, keep up with the trend | urban fashion youth |
| 4 | Waxwing | Youthful design | Post-95 college students |
| 5 | Champion | Fashion brand co-branding | Street culture enthusiast |
2. Electronic product brands most favored by post-90s generation
When it comes to choosing electronic products, the post-90s generation shows their dual pursuit of a sense of technology and practicality:
| Category | TOP1 brand | market share | Core advantages |
|---|---|---|---|
| Smartphone | apple | 42% | Perfect ecosystem |
| laptop | Huawei | 35% | Domestic high-end image |
| smart watch | Xiaomi | 28% | Outstanding value for money |
| wireless headphones | AirPods | 51% | High brand premium |
3. Beauty and personal care brands sought after by post-90s generation
Beauty consumption shows obvious trends of "affordable substitution" and "ingredients":
| Category | international brand | Domestic brands | price range |
|---|---|---|---|
| Skin care | SK-II | PROYA | 200-500 yuan |
| Makeup | YSL | perfect diary | 100-300 yuan |
| perfume | Jo Malone | Watching summer | 300-800 yuan |
4. Three major characteristics of brand consumption among post-90s generation
1.Increased sense of identity with domestic products: Compared with previous generations, the post-90s generation is significantly more receptive to domestic brands, especially in fields such as sportswear and electronic products.
2.Prominent social attributes: A brand’s presence and topicality on social media directly affects the purchasing decisions of the post-90s generation. Influencer co-branded models are particularly popular.
3.pragmatic tendency: Although they pursue trends, the post-90s generation pays more attention to the actual use value of products and refuses to pay for excessive premiums.
5. Forecast of future brand development trends
According to recent data analysis, brand consumption of the post-90s generation may show the following trends in the future:
1. Environmentally friendly and sustainable brands will gain more attention, and post-90s consumers are willing to pay a premium for environmentally friendly concepts.
2. Cross-border co-branded products continue to be popular, especially co-branded models with cultural IP.
3. Niche designer brands will usher in development opportunities, and the pursuit of personalization by the post-90s generation will drive the growth of market segments.
To sum up, the brand choices of the post-90s generation are diversified. They not only embrace big international brands, but also support the rise of domestic products, while maintaining an open attitude towards niche brands. Brands need to deeply understand the values and consumer psychology of this group in order to stand out from the competition.
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