What are the names of agricultural products? Analysis of hot topics and naming inspirations on the Internet in the past 10 days
Among the hot topics across the Internet in the past 10 days, topics such as agricultural product branding and rural revitalization have continued to heat up. This article combines hot search data and naming logic to provide a structured naming scheme for agricultural products to help brands break through.
1. Hot search topics related to agricultural products in the past 10 days
| Ranking | Topic keywords | heat index | Related fields |
|---|---|---|---|
| 1 | New farmers live selling goods | 9,850,000 | E-commerce marketing |
| 2 | geographical indication agricultural products | 7,620,000 | brand protection |
| 3 | Organic agricultural products certification | 6,310,000 | quality standards |
| 4 | Agricultural products packaging design | 5,890,000 | visual merchandising |
| 5 | Fresh food community group buying | 4,750,000 | sales channels |
2. Five core dimensions of agricultural product naming
| Dimensions | Proportion | Naming points | Case reference |
|---|---|---|---|
| geographical features | 32% | Highlight the advantages of origin | Wuchang rice, Yantai apples |
| Quality characteristics | 28% | Emphasize unique selling points | Candied sweet potatoes, selenium-enriched eggs |
| emotional connection | 22% | evoke emotional resonance | Nostalgia for millet and grandma’s dishes |
| cultural connotation | 12% | Incorporate traditional elements | Twenty-four solar terms vegetables |
| creative combination | 6% | Create memory points | Popcorn, dancing shrimps |
3. Recommendation of practical naming schemes (divided by category)
1. Grain and oil crops
| traditional naming | Upgrade plan | Naming logic |
|---|---|---|
| Northeast rice | Black soil golden rice | Soil Value Visualization |
| rapeseed oil | Intangible cultural heritage oil | Craftsmanship inheritance empowerment |
2. Fruits and vegetables
| traditional naming | Upgrade plan | Naming logic |
|---|---|---|
| Red Fuji Apple | Rock Candy Heart Fuji | Taste association enhancement |
| baby greens | Living hydroponic vegetables | Implantation Technology Endorsement |
3. Livestock products
| traditional naming | Upgrade plan | Naming logic |
|---|---|---|
| free range eggs | musical egg | Differentiation of breeding environment |
| black pork | Acorn black pig | Embodiment of feed characteristics |
4. Guide to naming taboos
According to the requirements of the Agricultural Products Quality and Safety Law and the Trademark Law, it is necessary to avoid:
1. False propaganda (such as using the word "organic" on non-organic products)
2. Fraudulent use of region (use of geographical indications other than the place of origin)
3. Medical claims (such as "treatment", "anti-cancer" and other illegal terms)
4. Religiously sensitive words (some ethnic areas require special attention)
5. Trend observation: Generation Z prefers naming styles
| style type | Representative cases | Applicable scenarios |
|---|---|---|
| Internet hot word series | Juejuezi Grape | Social e-commerce |
| Blind box concept system | Surprise vegetable blind box | Community group buying |
| Department of Environmental Protection Advocacy | Zero carbon vegetables | High-end supermarket |
In summary, excellent agricultural product naming requires bothRegional characteristics, quality commitment, communication powerThree major elements. It is recommended to combine the latest "Guidelines for the Construction of Regional Public Brands of Agricultural Products" specifications to create differentiated memory points on the basis of compliance. As the e-commerce penetration rate of agricultural products exceeds 46% (2023 data), a good name is becoming the first key to opening the market.
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